Ueli Prager, the son of a Swiss hotelier, is way ahead of his time in turning his vision of “opening up a window to the garden of pleasure to relish the everyday delight of eating and drinking" into reality. On 19 July 1948, the first Mövenpick restaurant opens at Claridenhof, in Zurich, with a team of 19. It is an impressive concept, along the lines of premium-quality food developed for urban people in a hurry. A little treat in a relaxed atmosphere, with no waiting.
Fast Food inspiration in Zürich The new operational concept is characterised by speed, comprehensive quality control and unbeatable value for money. The first "Silberkugel", inspired by American fast-food chains, opens on Löwenstrasse in Zurich.
The first cash-and-carry wine outlet was opened in Zürich Enge in 1962; a revolutionary concept in the wine trade. Over the years, this concept developed into a network of regional «Celliers» (now called Wine Cellars).
The first branded product is launched: "Heavenly" Mövenpick coffee.
The first Mövenpick restaurant in Germany opens, near Frankfurt am Main (Mövenpick Main Taunus).
Completion of the first motorway restaurant, a "Silberkugel" in Deitingen (Solothurn). The first Mövenpick on the Bahnhofstrasse, Zurich opens. Mövenpick also finds a home at Schlossplatz in Stuttgart, Germany.
Mövenpick Ice Cream, one of the best-known international brands, is produced commercially by hand for the first time.
Two major hotels open near Zurich (Mövenpick Hotel Zurich Airport; Mövenpick Zurich Regensdorf). Development of a hotel group starts, with 1975 seeing the first international Mövenpick hotel opening in Cairo, followed by expansion into Germany & Middle East in the 1980s.
The first Marché® Restaurant opens in Stuttgart, Germany. Three Marché® Restaurant» open on the motorway in Switzerland, to be joined by further 6 locations in Germany.
The introduction of Mövenpick Gourmet breakfast fruit spreads range.
Extending the locations of the Mövenpick Weinkeller to Germany.
Introduction of the first Mövenpick dairy products, the creamy Mövenpick Fine Yoghurts and ice-cream.
In the 1990s, Marché expanded to Austria, England and Canada. In 1995, franchise contracts were signed in Israel, South Korea, Indonesia and Hong Kong, followed by openings in Italy, Korea and Israel.
The historic Staatskellerei becomes a subsidiary of Mövenpick Wein AG and continues to grow into the largest wine producer in Zürich.
2000s saw growth in Gulf, Far East, Thailand and Vietnam.
In 2003, CEO Oliver Altherr took over the management of the company, introducing his vision for Marché to become “the freshest foodservice company”. Thanks to the strict and very consistent implementation of the new freshness strategy, the brand Marché won within the last 10 years numerous awards in the gastronomy brand, customer recognition prizes and tests.
2010 saw the launch of Bio Fairtrade coffee in 2010 and this was followed by the launch of coffee capsules in 2016.
Marché International has evolved from a market pioneer with Swiss roots into a dynamic multi-concept operator with a global multiplication strategy and a large brand- and concept portfolio. As an attractive business partner with extensive expertise and an awareness of the latest innovative culinary and leisure solutions, Marché International offers planning, development and implementation all under one roof, tailored to the location and to individual customer.
Mövenpick Hotels & Resorts is the most Green Globe certified hotel company in the world and has plans to continue the growth of its portfolio across Africa, Asia, Europe and the Middle East.
Further expansion is planned in the coming years with further wine cellars opening in Switzerland and the takeover of the exclusive Yatus wine bar in Western Switzerland.